One of the most fascinating animes of the new season is also one of the most unsettling. Puella Magi Madoka Magica has all the elements of a traditional magical girl show. Ordinary girls (check) make “contracts” with a cute talking animal mascot character (check) which gives them magical powers (check) which they use to fight monsters (check) while wearing cute costumes (check).
But the series doesn’t have quite the usual cute appearance. It’s done by Akiyuki Shinbo and Shaft, which means it has Shinbo’s characteristic avant-garde cut-and-paste style. That’s a matter of taste–I kind of like it.
More importantly, the story isn’t cute. It reminds me of Shakugan no Shana, which is not a conventional magical girl show. In Shana the Flame Hazes pay a terrible price for their powers, involving constant physical danger, isolation from normal humans and the psychological consequences of associating with people who are insane by any reasonable standard.
It’s pretty clear that in PMMM the magical girls pay a similar price. And that’s the optimistic assumption. The little mascot character Kyuubee looks cute enough, but frankly he creeps me out. It wouldn’t surprise me if it turns out that he is actually evil, and the “witches” the girls are fighting are really innocent victims.
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